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Asking questions : the definitive guide to questionnaire design : for market research, political polls, and social and health questionnaires / Norman M. Bradburn, Seymour Sudman and Brian Wansink. Textual Documents

By: Bradburn, Norman MContributor(s): Sudman, Seymour | Wansink, BrianMaterial type: TextTextPublisher: San Francisco : Jossey-Bass, c2004Edition: Rev. edDescription: xvi, 426 p., ill. ; 23 cmISBN: 0787970883 (alk. paper); 9780787970888 (alk. paper)Subject(s): Social sciences -- Research | Questionnaires | Sciences sociales -- Recherche | Questionnaires | Vragenlijsten | Enquêtes | Onderzoeksmethoden | Methodologie | Fragebogen | Methode | Enquêtes | Methodologie | Onderzoeksmethoden | VragenlijstenDDC classification: 001.4222 Online resources: Click here to access online | Click here to access online | Click here to access online | Click here to access online | Click here to access online
Contents:
The social context of question asking -- Asking nonthreatening questions about behavior -- Asking threatening questions about behavior -- Asking questions about attitudes and behavioral intentions -- Asking and recording open-ended and closed-ended questions -- Asking questions that measure knowledge -- Asking questions that evaluate performance -- Asking psychographics questions -- Asking standard demographic questions -- Organizing and designing questionnaires -- Questionnaires from start to finish -- Asking question FAQs.
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001.4222 BRA (Browse shelf) 1 Available G-12147

Earlier ed. by Sudman and Bradburn with Sudman named first.

Includes bibliographical references (p. 335-346) and index.

The social context of question asking -- Asking nonthreatening questions about behavior -- Asking threatening questions about behavior -- Asking questions about attitudes and behavioral intentions -- Asking and recording open-ended and closed-ended questions -- Asking questions that measure knowledge -- Asking questions that evaluate performance -- Asking psychographics questions -- Asking standard demographic questions -- Organizing and designing questionnaires -- Questionnaires from start to finish -- Asking question FAQs.

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