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UNIVERSITY OF AGRICULTURAL SCIENCES

Agri-input marketing in India Pingali Venugopal; Ram Kaundinya

By: Venugopal, PingaliContributor(s): Kaundinya, Ram [Author.]Material type: TextTextPublisher: New Delhi : SAGE Publications, 2014Description: xx, 246 p. : graph. DarstISBN: 9788132117711; 8132117719Subject(s): Agricultural industries -- India -- Marketing | Agricultural industries -- Marketing | Agrarproduktion | Landwirtschaft | Agrarokonomik | Indien | IndiaDDC classification: 658.809630954 LOC classification: HD9016.I42Online resources: Inhaltsverzeichnis
Contents:
Introduction : agri-input market at crossroadsAgricultural situation in India and agri-inputs -- Land : the fixed factor of production -- Government policies : creating an environment for input usage -- Improve agronomic potential -- Infrastructure development : removing constraints -- Agricultural extension programs in India -- Adoption: the beginning of the agri-input sector -- Agri-input market : current competitive situation -- Buying behavior for inputs -- Impact of agri-input usage in india -- Sustainable agriculture : new objective -- Strategies for agri-input marketing (basis for positioning strategy) -- Technical knowledge-based marketing (basis for product and pricing strategy) -- Building trust through knowledge transfer (basis for promotion strategy) -- Integrated agri-input supply model (basis for place strategy) -- Future directions (implementation aspects).
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ST Book Bank ST Book Bank GKVK Library
658.809630954 VEN (Browse shelf) Available STB-1091

Includes bibliographical references and index

Introduction : agri-input market at crossroadsAgricultural situation in India and agri-inputs -- Land : the fixed factor of production -- Government policies : creating an environment for input usage -- Improve agronomic potential -- Infrastructure development : removing constraints -- Agricultural extension programs in India -- Adoption: the beginning of the agri-input sector -- Agri-input market : current competitive situation -- Buying behavior for inputs -- Impact of agri-input usage in india -- Sustainable agriculture : new objective -- Strategies for agri-input marketing (basis for positioning strategy) -- Technical knowledge-based marketing (basis for product and pricing strategy) -- Building trust through knowledge transfer (basis for promotion strategy) -- Integrated agri-input supply model (basis for place strategy) -- Future directions (implementation aspects).

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