Garden centre management / Ken Crafer.
Material type: TextPublisher: Wallingford, Oxfordshire, UK ; Boston, MA, USA : CABI, 2015Description: ix, 190 pages : illustrations ; 25 cmISBN: 9781780643083; 178064308X; 9781780643090; 1780643098Other title: Garden center managementSubject(s): Garden centers (Retail trade) -- Management | Garden centers (Retail trade) | Garden centers (Retail trade) | Garden centers (Retail trade) -- ManagementDDC classification: 635.068 LOC classification: SB454.6 | .C73 2015Item type | Current location | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Books | GKVK Library | 635.068 CRA (Browse shelf) | Available | 144778 |
Includes bibliographical references and index.
Position -- Consumer behaviour -- Customer care -- Marketing -- Managing the team -- Developing staff -- Managing safety and security -- Stock management -- Productivity -- Future responsibilities.
Garden Centre management has professionalised in recent years as garden centres have become more highly developed retail operations. Many students of horticulture are expected to go into retail management and so the topic has increasingly appeared on the further education curriculum. This book is equally targeted at students, garden centre managers and professional courses in garden centre management. It provides a practical approach backed up by management theory. The text covers consumer behaviour, staff management, stock management, marketing and productivity -- Publisher's description.
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