University of Agricultural Sciences, Bangalore catalog › Details for: Communication of innovations :

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Communication of innovations : a journey with Ev Rogers / edited by Arvind Singhal, James W. Dearing.

Contributor(s): Singhal, Arvind, 1962-

| Dearing, James W

Material type: Text

TextPublisher: New Delhi ; Thousand Oaks, Calif. : SAGE Publications, 2006Description: 260 p. : ill. ; 22 cmISBN: 0761934774 (pbk.); 9780761934776 (pbk.)Subject(s): Rogers, Everett M

| Communication of technical information

| Diffusion of innovations -- History -- 20th century

| Technology transfer

| Technische Innovation

| Technologietransfer

DDC classification: 301.24 ROG LOC classification: T10.5 | .C585 2006Online resources: Table of contents | Publisher description

Contents:

Communication of innovations : a journey with Ev Rogers / James W. Dearing and Arvind Singhal -- Revisiting diffusion theory / James W. Dearing and Gary Meyer -- Communication network analysis and the diffusion of innovations / Thomas W. Valente -- Innovation as a knowledge generation and transfer process / Dorothy A. Leonard -- On integrating social cognitive and social diffusion theories / Albert Bandura -- Social marketing and the broadening of marketing movement / Philip Kotler -- Communication and social change in developing countries / Srinivas Melkote -- Implementing strategic extension campaigns : applying best practices and lessons learned from Ev Rogers / Ronny Adhikarya

Summary: Everett M. Rogers, 1931-2004, communications scholar and pioneer of diffusion of innovations theory; contributed articles.

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Item type	Current location	Call number	Status	Date due	Barcode
Books	GKVK Library	301.24 ROG (Browse shelf)	Available		135113

Includes bibliographical references and indexes.

1. Communication of innovations : a journey with Ev Rogers / James W. Dearing and Arvind Singhal -- 2. Revisiting diffusion theory / James W. Dearing and Gary Meyer -- 3. Communication network analysis and the diffusion of innovations / Thomas W. Valente -- 4. Innovation as a knowledge generation and transfer process / Dorothy A. Leonard -- 5. On integrating social cognitive and social diffusion theories / Albert Bandura -- 6. Social marketing and the broadening of marketing movement / Philip Kotler -- 7. Communication and social change in developing countries / Srinivas Melkote -- 8. Implementing strategic extension campaigns : applying best practices and lessons learned from Ev Rogers / Ronny Adhikarya

Everett M. Rogers, 1931-2004, communications scholar and pioneer of diffusion of innovations theory; contributed articles.

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