University of Agricultural Sciences, Bangalore

India being a land of villages, rural sociology and educational psychology is an essential theme for agricultural students and professionals. Rural sociology deals with rural society and the relations of people who lived in villages. Rural sociology presents a scientific picture of rural life. Extension workers work with farmers very closely in their settings for which their understanding of rural background and farmer's psychology is a very essential. Extension professionals should have necessary knowledge of the precise approaches and methods of dealing with farmers. Rural sociology can help professionals in organizing the rural structure in a constructive manner.This textbook consists of fundamental facts of rural sociology and emphasis has been given on various aspects of educational psychology also. The book has twenty two chapters covering both rural sociology and educational psychology out of which twelve chapters consist of rural sociology and ten chapters deal with educational psychology. It provides all the relevant information in the field of rural sociology with special emphasis on Indian culture, merits and demerits of Indian rural societies, the stressful conditions under which farmers live and work. The book will be a good basis of information reference for agriculture students, psychology students besides extension practitioners, research scientists, KVKs and agricultural colleges.

includes References and Index.

1. Agricultural extension-socio-psychological dimensions and changing perspectives -- 2. Rural sociology and its importance in agricultural extension -- 3. Social groups : dynamics and implications for agricultural extension -- 4. Social stratification : functions, forms and characteristics -- 5. Cultural dimension and their importance in agricultural extension -- 6. Social values and their role in agricultural extension -- 7. Social institutions and their roles in rural society -- 8.Social organization : characters tics, types and roles in technology transfer -- 9. Social control and its influence in extension education -- 10.Social change : theories and dimensions and techniques of accelerating social change --Leadership : Importance, functions and methods of selecting leaders -- 12. Training of leaders and their role in agricultural extension -- 13. Psychology and educational psychology :scope and importance in agricultural extension --14. Perception and its importance in extension education -- 15. Intelligence : types, factors and importance of intelligence in agricultural extension -- 16. Attitude : theories, factors, measurement of attitude and step for building a positive attitude -- 17. Motivation : theories and techniques -- 18. Emotion and its application in extension work --19. Stress :causes and consequences and techniques of handling stress -- 20. Personality and its importance in rural extension work -- 21. Principles and theories of learning in relation to agricultural extension education -- 22.Group psychology -factors affecting group performance, conflicts in group and group belongingness -- References -- index