University of Agricultural Sciences, Bangalore

Includes bibliographical references (pages 345-364) and index.

1. Introduction to sensory evaluation -- 2. The organization and operation of a sensory evaluation program -- 3. Measurement -- 4. Test strategy and the design of experiments -- 5. Discrimination testing -- 6. Descriptive analysis -- 7. Affective testing -- 8. Special problems -- 9. Epilogue.

"Sensory evaluation is a dynamic field concentrating on the utilization of humans for the measurement of sensory perceptions and their effect on food and taste acceptance. Since the publication of the second edition of Sensory Evaluation Practices, there have been many developments within sensory evaluation; and the new edition provides a critical evaluation of all current developments in the field, recognizing the impact that the discipline has had within academic circles, in business, and the relationships between research developments and their applications." "Sensory Evaluation Practices is intended for sensory professionals, technical managers, product specialists, and research directors involved in the production of foods, beverages, cosmetics, paper products, and fragrances. Marketing, marketing research, and advertising professionals will also benefit from the information in this book as the interaction between the technologist formulating the consumer product, and those responsible for marketing the product increases." "Individuals considering sensory evaluation as a career will also benefit from reading selected chapters of this book; the introductory chapters provide both an overall perspective and specific examples of sensory evaluation applications in business, while for the entry-level professional or the undergraduate taking a first course in sensory evaluation, information included on various test methods will be invaluable. For experienced individuals seeking to expand their perspective, information is included on measurement, test strategy and spectral problems."--Jacket.